About Us

Established in 1999, CRM Brokers provides broking services and risk management solutions to medium to large organisations.


We specialise in structuring tailored insurance programs to a wide range of companies in different industries. Through the resources of our International network, we can arrange insurance through the London market conducting all classes of insurance and reinsurance broking. This allows us to stay in touch with the overseas market whilst remaining locally focused.


We are able to provide you with most appropriate solutions available, no matter how difficult the risk. We recognise that every organisation is unique. There is not one solution suitable for all. We are committed to help you make the appropriate choices and find the optimal insurance solution for your organisation.


CRM Brokers’ reputation for professionalism and high-quality service has been reinforced by industry leaders, having chosen us as both the winner of the QBE Insurance Brokerage of the Year (20+ staff) Award and recipient of the Excellence Award for CHU Underwriting Specialist Brokerage of the Year at the Insurance Business Awards 2021.


If you’re looking for a long-term partner who will guide and advise you in general insurance and risk management, then we are, without doubt, the smart insurance choice.

Our Directors

Damien Coorey

Damien commenced his insurance career as an agent for Prudential Life Assurance. In 1992 he was admitted as an Affiliate of the Australian Insurance Institute. A year earlier he became a Director of Crown Insurance Services Pty Ltd, a company that primarily arranged life and related insurances for its clientele.


The clients shifted the company’s focus from life to general insurance and in 1999, with another Crown co-director, Joseph Saad, they established Crown Risk Management Pty Ltd, which two years later, became CRM Brokers Pty Ltd.


Since that time, Damien has specialised in developing insurance schemes for associations and their members, whilst working with companies listed on the ASX Top 500 list.


Damien is a National Insurance Brokers Association (NIBA) Qualified Practising Insurance Broker, he has been a Senior Associate Certified Insurance Professional  of Australian and New Zealand Institute of Insurance and Finance (ANZIIF) since 2004 and has obtained a Diploma of Financial Services (Insurance Broking).


Damien was awarded the prestigious NIBA NSW/ACT Broker of the Year award 2019. The award goes to an inspiring role model who has demonstrated excellence in broking practice and client advocacy. Damien was also selected as a finalist for Insurance Business Australia Awards Broker of the Year 2018.


Connect with Damien on LinkedIn


Damien Coorey

Joseph Saad

With over 30 years’ experience in the insurance industry, Joseph has a knowledgeable and professional understanding of the tailored solutions CRM Brokers can offer their clients.


Joseph’s expertise in the Construction and Strata Insurance industry provides CRM Brokers clients with a professional approach to insurance that encompasses risk management procedures to reduce a client’s exposure.


As a Director and Principal of CRM Brokers since its’ inception, Joseph continues to deliver guidance and support to our management team through a client oriented culture that furthers our peoples’ success.


Joseph is a Senior Associate of the Australian and New Zealand Institute of Insurance and Finance and a Certified Insurance Professional (CIP).


Connect with Joseph on LinkedIn


Joseph Saad


Our Management Team


Renée Butcher

Chief Operating Officer

Renée Butcher has spent most of her 21-year career in the insurance broking space, focused on delivering exceptional client service, backed by optimised business solutions.


She brings expertise, passion and an ability to execute, that complements the CRM Brokers team and will see her guide its growth strategy to the next stage.


Natalie Coorey

Office & Administration Manager

Since 2006 Natalie has played an integral part in the growth of CRM Brokers, with a dedication to support our clients every step of the way.


As Office & Administration Manager, she provides a strong work ethic and problem solving abilities that set the benchmark in client service.


Natalie believes that servicing our clients’ individual needs is of utmost importance.


Jess Craig

Broking Operations Manager

Having spent more than 16 years in the insurance industry, Jess has experience across roles in broking, claims and underwriting.


Jess has a passion for achieving great customer service and her dedication to producing valuable solutions for clients.


Keneti Masinalupe

Head of Claims and Client Relations

As Head of Claims, Ken works alongside our dedicated in-house claims team. With over 12 years insurance industry experience, Ken joined CRM Brokers having been at one of Australia’s largest strata insurance underwriting agencies, CHU since 2013.


“Claims in my opinion is the heart of every broking business, because it measures whether the level of relationship we build with our clients will succeed, and when that success is consistent, then we know the business will thrive. My teams objective is to make the process as smooth and easy as possible, that to me attracts business growth, and satisfied clients.”

About Steadfast

CRM Brokers is part of Australasia’s largest general insurance broker network, the Steadfast Group.

Comprised of over 370 brokerages spread across more than 700 offices, the Steadfast Group generated over $7 billion in sales in FY18. We leverage Steadfast’s scale to ensure our clients have access to a wide range of insurance companies, a broad range of products, exclusive policy options, and of course, competitive pricing. And when the time comes and you need to make a claim, you will have the backing of Steadfast behind you.

About NIBA

CRM Brokers is a member of the National Insurance Brokers Association of Australia (NIBA).


NIBA is the peak body of the insurance broking profession in Australia and represents around 450 member firms and more than 16,000 individual intermediaries. NIBA represents well over 90% of all insurance brokers in Australia.


Since 1982 NIBA has been a driving force for change in the Australian insurance broking industry. It has supported financial services reforms, encouraged higher educational standards for insurance brokers, and introduced a strong, independently administered and monitored Insurance Brokers Code of Practice.


NIBA strives to represent the interests of insurance brokers, on behalf of their clients (policyholders) to governments, regulators, industry stakeholders, media and the community, in a manner that is respected and relevant.


At an international level, NIBA is a member of the Council of Asia Pacific Insurance Brokers Associations (CAPIBA) and the World Federation of Insurance Intermediaries (WFII).